In the Beginning
It was the evolution of a revolution.
And like most, it was born of desire and necessity at the turn of the 21st century, but that’s a story for another time. Fast forward to 2010 and the opening of the first coworking space in Minneapolis just across the river from Saint Paul—Joule.
It was a time that marked the end of the 20-year job where you started and ended your career. A time of transition for most who were trying to find another place to do what they did, without much success. A time that brought out the hero in many who used their super power to help others discover how to be or not to be on your own. It was a time of learning something new and doing it yourself. A time when Jackie Menne, Founder & CEO ~ Chief Empathy Officer of Joule, realized that there was a distinct and growing force of ones—micros.
She met them coworking, networking, at workshops and events. Jackie became a connector, matchmaker and eventually an advocate. Joule became Microbusiness Network, the place to work, meet, network, cowork and connect. Her vision and venue gained thousands of followers until March of 2016 when she closed the coworking part of Joule due to a family illness and decided to shift her microbusiness once again.
In 2016 Joule Microbusiness Network became Joule Micro Nation, Joule Open became Joule U and Joule Coworking became Joule MicroForce. MB2MB Magazine + Guide was reborn.
Jackie’s epiphany? Realizing that Joule’s micro network of businesses, startups, coops and nonprofits was ready to grow beyond four walls, that the micro movement was ready to connect across the country and be recognized as the 24/7/365 heroes that are going to—Save the Day.
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About Jackie Menne
Lived in Minnesota long enough to call it home, yet still a transplant from Cincinnati. Landed my dream job right out of school as a writer, actually copywriter for a hit radio station that played them and brought in the stars who sang them. Met most. Struck an empathetic chord. Felt sorry.
Moved into television and then actually moved…to Minnesota. Lasted a few years at CBS and ABC then found the wonderful world of advertising.
Worked for big companies, big brands and big shots. Retail giants. Consumer goods. Music industry.
Became a Boat rocker. Crusader. Realist.
Got close to the top of the ladder but stepped down. Not afraid of heights, tired of the view. Left to become a master juggler and wearer of hats. Ran small agencies. Climbed step-stools. Finally back on the ground to write and create Synergy Advertising. A microbiz. Later Joule, a place for microbiz. Then MB2MB a publication about microbiz. Now MicroForce a platform for connecting and growing microbiz.
Still a Boat Rocker. Crusader. Realist. And now an Advocate—for Micros.
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Contact Joule at—
Email: email@example.com | Call: 651.492.8761 or 800.896.9391