We’re Not Small
MICROS ARE 96% OF ALL BUSINESSES.
Small < 4%. Big < 1%.
We are businesses, startups, coops and nonprofits of fewer than ten. There are 27 million of us nationwide generating $3.5 trillion annually.
Most are a force of one with a work at home lifestyle.
Micros are like Superheroes. A diverse group of uniquely skilled individuals with a passion for what they do who often work alone.
Although capable of overcoming impossible odds, everything doesn’t come naturally, sometimes we need help to save the day..
MB2MB™ (Microbusiness to Microbusiness), a division of Joule, LLC features a quarterly magazine + guide for and about micros—businesses of less than ten, most a force of one. Issues are published in Spring, Summer, Fall and Winter.
This sub-brand uses a strong black font when accompanied with the Joule logo overlay. When used alone a multicolored splash appears inside the lettering to represent the colorful diversity of micros.
Each issue has an identifiable magazine cover featuring a group of individual microbusiness owners and a separate guide cover featuring a group of microbusiness owner(s)/employees. Both groups are dressed in black with their backs to the camera on a black background. The inside front cover shows the same group from the front on a white background. Each magazine front cover includes three single word characteristics or challenges to being a microbusiness. The guide cover includes one. All words start with the letter “i”.
MB2MB Covers symbolize the fact that micros are, as a group, invisible, isolated and ignored individuals.
This publication’s mission is to connect all 27 million of us.