A BUSINESS, STARTUP, COOP OR NONPROFIT OF <10
Most are a force of one with a work at home lifestyle.
There are 27 million microbusinesses nationwide generating $3.5 trillion annually.
Micros are like Superheroes. A diverse group of uniquely skilled individuals with a passion for what they do who often work alone.
Although capable of overcoming impossible odds, everything doesn’t come naturally, sometimes we need help to save the day..
MB2MB Magazine + Guide is the publication for and about Micros.
MB2MB™ (Microbusiness to Microbusiness), a division of Joule, LLC features a quarterly magazine + guide for and about micros—businesses of less than ten, most a force of one. Publication dates are the first day of May, August, November and February.
This sub-brand uses a strong black font when accompanied with the Joule logo overlay. When used alone a multicolored splash appears inside the lettering to represent the colorful diversity of micros.
Each issue has an identifiable magazine cover featuring a group of individual microbusiness owners and a separate guide cover featuring a group of microbusiness owner(s)/employees. Both groups are dressed in black with their backs to the camera on a black background. The inside front cover shows the same group from the front on a white background. Each magazine front cover includes three single word characteristics or challenges to being a microbusiness. The guide cover includes one.
MB2MB covers symbolize the fact that micros are a hidden, isolated group of individuals.
This publication hopes to connect us.