Meet Pete Machalek + Dean Hyers .
Story is a powerful tool for leaders to use to create the experience that people want. An often misunderstood and underutilized tool, story is frequently thought of as being useful only for entertainment’s sake, or for explaining the past, or maybe just for illustrating a point. But it can be so much more than that.
What if you had the skills movie stars and secret agents have to create instant chemistry and rapport, to form connections under pressure, to say the right things even when there was no chance to prep, and to be dynamic on command?
It’s 136 pages packed with articles, information and 750 microbusiness in the Guide.
Digital $14.95 . Free with Print purchase.
Print $37.95 . Includes Digital publication.