Cover . Nick Rosener . Tech Nick Creative

This microbusiness owner has the knowledge to put a new twist on the age old creative debate.Strategy is art.  

Q: Tell us about you. What’s your Background? Your story?
A: My start into marketing and web design isn’t what most would call “traditional.” I got a degree in Genetics, Cell Biology, and Development, and spent several years doing cancer research. By the time I was graduating from college, I had started Tech Nick Creative. Instead of going into graduate school, I took a leap and focused on the business full time; and I’ve never looked back.

Q: What year did you start your microbusiness?
A: I started Tech Nick in 2010.

Q: Why did you start your microbusiness?
A: Being the “techy” guy in the family, I was the one that all my entrepreneur relatives went to for help with technology. I had put together a few websites for some of them, and word started to spread to their networking colleagues. I got bit by the “business owner” bug and poured all my energy into developing my web and marketing chops.

Q: How did you finance your microbusiness?
A: I started Tech Nick with $500 of personal savings, and bootstrapped the rest from there. One of my favorite things about the new digital economy is how low the barriers to entry are for new businesses. If you have a passion and will to learn, you can get up and running without investing your life savings.

Q: Who is your inspiration?
A: My biggest inspiration was my dad. He was an entrepreneur for his entire life (though, not a particularly great one). He ran a business called “Whirlpool Spa Doctor.” Though I didn’t know it at the time, he imparted on me a certain dislike for holding jobs that were “normal and appropriate” for kids my age, and that carried into adulthood. Being a mortgage telemarketer at 16 really teaches you a lot about sales and customer service (not to mention, rejection).

Q: What’s the best part of being a mirobusiness?
A: My dirty little secret is that I made the final decision to go into business by convincing myself that I would never have to do anything before 9:30 am ever again. Now, that hasn’t turned out to be completely true, but being an entrepreneur means being able to turn down those god-awful 7:00 am networking events; just because you want to.

Q: What’s the hardest part?
A: The hardest part of being a microbusiness is that the buck stops with you, for better or for worse. I’ve gotten used to having enough confidence in myself to make decisions constantly, but it isn’t always easy.

Q: What’s your wish for the generation before or after you?
A: My wish for the generations to come is for everyone to recognize the entrepreneur inside them. People entering the job market today are facing a future of spurious (if not non-existent) job security. Cultivating everyone’s inner entrepreneur is a powerful way to own their own destiny.

Q: Do you have other microbusinesses?
A: I am a big believer in focus. As such, Tech Nick is my only company.

Q: Do you have a work at home lifestyle? If yes, what are your biggest frustrations?
A: I used to work completely at home and at coffee shops. For me, my biggest frustration comes from something I call “space patterning.” I have come to find that my brain imprints patterns on spaces that dictate how I feel and what I do best in the space. What followed was problems with separating my home life from my work, because I had “patterned” my apartment to be my workspace. Now that I work at a co-working space, my space patterning is much healthier.

Q: What’s your favorite song?
A: Drive, by Incubus.

Q: What’s one word that describes you?
A: Fastidious.

Q: What do you wish you would
have tried?
A: I wish I would have studied more of the arts in college.

Q: Who would you like to meet in
an elevator?
Richard Branson.

Q: Are you an introvert, extrovert or ambivert?
A: Very Extroverted.

Q: What’s your birth order?
I am the oldest of two. My sister is one year younger..

Q: What’s your favorite saying, quote or expression?
My favorite quote of all time is an excerpt from a Theodore Roosevelt speech. It goes: “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat. “

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Nick Rosener
Tech Nick Creative
technickcreative.co 
nick@technickcreative.co   
612.516.5261