Feature . Joe Ralstin . C3PS

The Big Picture




With a proven process and over 30 years of experience in marketing and distribution, C3PS creates customized routes to get your packages delivered for less.

Doing business the same way as everyone else doesn’t give you a strategic advantage. So, how do you get where everyone’s going without following them down the same path? You  look for opportunities to get off the beaten path and create your own route to success. For residential packages, it’s the road less traveled that can have a direct impact on your bottom line.


Great ideas take time to brew just like beer and chili. This local native has spent years perfecting his recipe for big savings shipping small packages.  

Ask Joe Ralstin about Cincinnati’s Skyline and he won’t mention Riverfront. He’ll talk about 3-Way—a unique blend of spaghetti, secret recipe chili and cheese that’s been a local favorite for decades. For the past three, Joe has been creating his own special sauce and his secret ingredient—data.

Ralstin’s background in warehousing, fulfillment and distribution has given him an unparelleled understanding of how things work and don’t work when it comes to getting parcels from point A to point B. Over the past 30 years he’s moved millions of pieces for giant corporations, all the while working with USPS rules and regulations that have now become second nature for this parcel consolidation virtuoso.

Joe knows that showing clients how much they can save is “music to their ears”.

Joe’s been involved in the startup of several parcel consolidation businesses. The first in 1998 when he developed the concept and his employer hired “experts” to set things up. Their expert process, however, didn’t provide the operational efficiencies necessary to turn a profit and the division was shut down. It was the beginning of Ralstin’s learning curve on how not to start a parcel consolidation business. Two additional attempts with various partners to get his idea off the ground had the same results and made Joe acutely aware that next time he needed to control the process.

Back to being a corporate employee, Joe continued his craft, reducing distribution costs, for an international publishing company. “I could see that the company was looking to distribute content via the internet and the print distribution would be going away.” he said. It was at this point he decided to, once again, work on a parcel consolidation business. But this time he decided to go it alone, starting his business with personal savings.

Joe thinks, “The best part of being a microbusiness is not having to justify business decisions to upper management in order to move the company forward.“He feels the hardest part of being a microbusiness is having to fill every role within the organization—from business development, software development, marketing, sales, operations, office management, accounting, down to custodial responsibilities—wearing all the hats sometimes is a bit overwhelming.

His work at home lifestyle includes an office on the second floor of his residence. “I do enjoy the convenience of being able to go from business to personal instantly.” Joe says with a laugh.

He also has a distribution consulting business, Creative Distribution Concepts, offering analysis and planning for large volume projects.

Joe describes himself as creative and wishes he would have tried to learn a second language. Who would he like to meet in an elevator? “Groucho Marx, Rodney Dangerfield, and George Carlin all at once. It would be a heck of a ride!” he says with a smile. His favorite expression is Yoda’s “Do, or do not. There is no try.” An ambivert, he’s the youngest in the family and enjoys playing guitar and writing songs.


Joe Ralstin
C3PS . Consolidated Postal Parcel Presort Service


Published MB2MB M+G Premiere Issue © 2017