STRANGER THAN FICTION

microbusiness

mi·cro·busi·ness | ˈmīkrōˌbiznəs/ | noun

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A single digit business, startup, cooperative or nonprofit. A force of ones. Most are non-employee enterprises requiring little capital to launch or sustain. Micros often work at home, have a niche focus and help from family or friend.

Synonyms  | noun consultant, freelancer, founder, self-employed, independent contractor, entrepreneur, solopreneur, sole proprietor, musician, artist.

Reality.

The state of things as they actually exist, (or existed depending on the date of the data). Take for instance a microcosm of micros—Etsy 2017.

77% are businesses of one.

97% operate out of their homes.

99.9% of all U.S. counties have Etsy sellers.

$2.8B gross merchandise sales worldwide.

FACT: There are 27 million microbusinesses nationwide generating $3.5 trillion annually.

Believe it, “Micros are a bona fide force—of ones!”

Stats: Etsy 2017 Crafting the future of work: the big impact of microbusiness.

  • The Red & Blue Economy. Micros are in both small towns and big cities.
  • Optical delusion. Big Biz .01%  Small Biz 4%. Micros 96%

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