A Knockout Bunch


mi·cro·busi·ness | ˈmīkrōˌbiznəs/ | noun

A single digit business, startup, cooperative or nonprofit. Many are non-employee enterprises requiring little capital to launch. Most are a force of one. Micros often work at home, have a niche focus and help from a family member or friend.

Real Job.

A satirical term used to identify employee status in a small or large business that’s typified by a salary and a 40 hour work week known also as nine to five.

However a “real job” is fast becoming a thing of the past.

• 94% of net job growth in the last decade was in the alternative work category.

• Over 60% was due to the rise of independent contractors, freelancers and contract company workers.

In other words, nearly all of the 10 million jobs created between 2005-2015 were not traditional 9–5 employment.

There are 27 million microbusinesses nationwide generating $3.5 trillion annually.

Believe it, “Micros are a knockout bunch—of ones!”